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In today’s competitive business environment creating memorable experiences and emotional connections with consumers is critical to win consumer spending and long term brand loyalty.
Smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience.
Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.
Scent Marketing;Type of sensory marketing targeted at the olfactory sense.
Scent Marketing is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and creating a scent that amplifies these values.
A scent has the ability to influence behaviour and trigger memories almost instantaneously. When smell is combined with other marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers
Scents have an immediate and compelling effect as they are directly linked to the brains limbic system, which is the part of the brain responsible for our memories and emotions. Therefore scents go beyond. Our rational perception and have an ultimate impact on our emotions.
Scent Marketing is proven to increase customer attention, perception of product quality, the price customers are willing to pay and their preference of a particular brand. It also improves customer loyalty, repeat business and referrals.
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